Sweeney's Saloon Graphic Identity and Menu

Sweeney's new menu
Front of the menu

Details from the back of the menu

Details from back of menu

To liven up their image, Sweeney's Saloon in St. Paul hired us to help them redesign their menus, business cards and other promotional materials.

The folks at Sweeney's asked us for a help them move away from the rather straightforward, urbane image to a friskier, more irreverant attitude. We combined some classic restaurant/bar imagery with a sleeker layout and worked with the management to introduce some humor into their copy.