Beginning in late 2004, the Public Strategies Group began the process of realigning their web presence. PSG asked Blinc to work with them to combine the content from two web sites into one and construct a new site that would allow the firm to accurately reflect the firm's mission and services.

We began the site redesign by cataloging the content on the company's existing web sites. After analyzing the firm's goals and expectations for its online presence, we developed a new site architecture that would allow the site to grow naturally without major structural changes. We then revisited the look and feel of the old site (originally designed by Blinc) to refine and update the interface. Finally we built a directory structure, page templates, JavaScript features and HTML pages to populate the new web site.

To help the company maintain the site, we established an editorial workflow and trained PSG staff members to use Macormedia's Dreamweaver software. We also set up a new web service infrastructure and oversaw the launch of this new site.

Visit the PSG web site at http://www.psg.us