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Minnetronix, a longtime Blinc client, asked us to help them give their web site a fresh face. They weren't ready to rebuild their site, but we had helped them evolve their branding approach and they wanted their web site to be visually consistent with their new image. They asked us to give their pages a new graphical treatment without the time and resource commitment required for a full-blown redesign effort. Taking the identity we used to design the company's trade show booth as a graphical jumping-off-point, we sketched out a number of approaches to changing the look of Minnetronix's site. Once company leadership settled on the color combination, graphics and font scheme they liked, we developed an approach to implementing the change using as much of the existing site framework and html as possible to keep the budget within the company's goals. We were in a good position to pull this off, considering we had designed and built the site we were being asked to refresh. In addition to giving the site a new look, Minnetronix also wanted to rearrange a some of the content on their site based on site user feedback. We helped them make sense of the user input and revised the existing site architecture to make it easier to add new content. |
