Minnetronix, Inc. is a fast-growing medical device design and manufacturing company based in St. Paul that provides specialized design and manufacturing services to device developers. Blinc has worked with Minnetronix on a variety of print and interactive projects, and in late 2004, the company asked us to design a new trade show booth and display materials.

The company's business model allows potential clients a variety of ways to work with them, and the booth needed to concisely show trade booth visitors Minnetronix's full range of services. We worked with the client to define and map their expertise.

Our booth design gives visitors multiple points of access and provides a number of ways to match potential customers' needs with Minnetronix's services. We used five case studies to display the company's range of skills and services, building displays of the products into the booth space.

We also designed marketing tools and print ads based on the booth design.