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Halcon, Inc. is a well-established manufacturer of deluxe office furniture systems based in Stewartville, MN. To prepare for the release of a new product line, Halcon hired us to help them refresh their brand and update their graphic identity. Inspired by the simple, angular lines of the Medio Casegoods Collection, their new line, we proposed a refined identity that emphasizes the clean strength of their designs. We designed and oversaw the production of a variety of promotional materials targeting the unveiling of the new product line at a national interior design event held in Chicago. In addition to a brochure for the Medio product line, we also produced a folder for conference materials, print ads for interior design publications, postcards to promote Halcon's participation in the furniture show, and a video piece they used as part of their presentation.
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