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Sweeney Development asked Blinc to help them develop a branding approach and graphic identity for their Farmers' Market Flats building, a new residential condominium adjacent to the outdoor farmers' market in downtown St. Paul. Because funding and city approval for the project was tied to securing purchase agreements for more than half the building units, we were on a very tight timeline. We developed a visual identity acknowledging the project's connection with the St. Paul Farmers' Market and threw ourselves into designing print pieces and a web site based on that identity. Since much of the marketing was going to take place in the Lowertown neighborhood, we also designed an array of signage, display boards and a trade show booth to be used by Sweeney Development staffers in the project's Sales Center. View the Farmers' Market Flats web site at http://www.farmersmarketflats.com. |
